This chapter reveled the many specifics and details to maintain integrity and honesty in marketing materials, whether printed, websites, social media, etc. Descriptions of what is available at the school's campuses should be realistic and descriptive of what is available at the facility, equipment with age, services and classrooms. If photos are used for schools with multiple campuses they must be clearly identified with each site. If student testimonials are used, they should not be solicited and should be sincere and honest. Marketing materials may be required to be submitted for approval by various regulatory companies. Availability of financial aid… >>>