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Walk the walk, not just talk the talk. Having a professional development plan that one can easily follow is imperative. I know that I may be a SME in my field, but teaching is an evolving craft. The better I understand how to dialog with my students, the more they will be excited about moving forward in the field. I once had a culinary student who resisted taking a basic psychology course. I questioned him on the psychology of menus. Some are on the wall, some are paper, others are leather bound. The student then began to realize how important using psychology was to menu presentation. 

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