Create Transparency: Marketing and Disclosures | Origin: CM104
This is a general discussion forum for the following learning topic:
Compliant Interactions: Acting with Integrity --> Create Transparency: Marketing and Disclosures
Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.
I learned that the Institution should maintain Honesty and accuracy in its advertisements. It should avoid Using Stock Photos whenever possible, and if stock photos are used, they must be clearly labeled as such.
Making sure that students have the right knowledge in order to effectively gain the education that they need to navigate the institution is a key part of the process.
In reading this section, disclosing the correct admissions information according to the school's catalog is necessary when introducing a prospective student to your institution. Yes, it may be a secret shopper, but even if it's a non-secret shopper, it is the responsibility of the admission professional to enroll according to the catalog, admissions requirements.
Honesty & integrity are once again paramount to the success of a student joining the institution. Disclosures and data sharing about the outcomes of the training can help a student understand and assess their decision to join a program.
Acting with integrity is crucial, particularly when it comes to marketing and disclosures. Transparency in these areas not only builds trust with prospective students and their families but also upholds the institution’s reputation and ethical standards. But what is more, the university can be held liable for any misrepresentations.
Stock photos aren’t allowed in marketing materials unless specifically labeled
This is important information. Accurate information with clear ideas and not approximations.
No flowery words. No misrepresentations just to increase the enrollment rate. Have integrity and honesty. Be accurate with numbers.
I learn keep all prospective student well informed and yet be very precise.
we have to honest and open about any update or information that available.
I learn keep all prospective student well informed and yet be very precise.
LEARN AND SHARE WITH YOUR PEERS, UPDATE PROFILE, GROUP ACTIVITIES, ASK QUESTIONS. SUCCESSFUL COMPLETION OF COURSE
Some words that stood out; accuracy, facts (truth), protocols, disclosure (not misleading) and consistency in what the school advertised, in the catalog and every admissions representative.
I am appreciating this course, as it refreshes the things I first learned almost 10 yesrs ago. Some things have tightened up but the one thing that I hadn't remembered was the military piece. Being clear and concise with any student you speak with is so important - especially when it comes to outcomes. Parents especially love to know grad rates, placement rates, etc....
I have deepen m knwolledge about the militaries. Also how important to be transparent and make sure that all information you give are completely correct and non misleading.
Failure to provide or communicate accurate Disclosures will place your employment and institution at risk. Students need to have a clear understanding on the concept of the disclosures to come up with a sound decision in enrolling.
One of the most important information I have learned is how to serve our heroes (Militaries) and how important is to disclouse everything that the school use in the marketing process.
Being specific and following the information that is in the catalog is the way to assist prospective students to the best of your ability. Especially when sharing the expectatiions ot the program and graduation rates.
I like that we were able to learn more in detail about protocol for disclosures.
