Dr. Jean Norris

So I've been on the road a lot lately attending conferences and speaking with those involved in compliance and accreditation.  In fact, one group had a keynote speaker from the NY Times who offered the following advice.  He said that the career college industry MUST engage in proactive reputation management and re-train anyone working in recruitment!  

The accreditors echoed this belief at a recent CAPPS conference when asked about the pressures being put on them by the DOE.  The methods used in recruitment in the past must change.  What are you seeing at your school (or the industry) that… >>>

Admissions offices all across the country need strong leadership - today more than ever!  These leaders need to bring about major change to recruitment practices way beyond what is mandated through compliance.   To move forward, schools have let go of decades old practices used in recruitment and seek a new model that is in touch with the times!

As James Bertrand wrote, "Once we rid ourselves of traditional thinking, we can get on with creating the future." But change is NEVER easy.  Any ideas on how to make this happen?  

Strong leaders are visionaries who can see their way clear of the current state and bring their organization through this mess.  They move from a position of reactive damage control to proactive reputation management.  The sector has to let go of decades old practices (especially in admissions) and bring about substantial change. As James Bertrand wrote, "Once we rid ourselves of traditional thinking, we can get on with creating the future." Any ideas on how to make this happen?