Dr. Jean Norris

Excellent question Gwendolyn!  As a former DOA and VP of Admissions myself, I could easily see your perspective on this.

What I've come to realize is a HUGE opportunity for admissions to assist students in ways that are different from what they've done in the past.  Imagine if future admission professionals actually had training and experience similar to a guidance counselor along with tools to assist prospective students in making a well informed decision prior to enrolling?  Could that impact student retention in a positive way?

Very interesting insights!  So it sounds like there is agreement that "sales approaches" of old are no longer as useful as they may have been in the past.  Some elements are still useful however such as discovery to help the prospective student understand their situation and options.  

Jerry you speak a lot about attitude.  Definitely a KEY ingredient.  What are thoughts on how to "teach attitude"?  Is it possible?

Hi Jerry.  So it sounds as if you are saying that ATTITUDE is a key ingredient for success.  Is that right?

This is an excellent question and great comments.  Social media and how to use it effectively are extremely critical to the effectiveness of any recruitment initiative.  The key, as I see it, is to understand how each and every student chooses to communicate.  We must be careful not to assume everyone prefers Facebook or text just because they're younger.  In turn, we must explore what the preferences are of adult students.  In some of our recent studies, we've found that what have been deemed "old leads" by some schools are simply people who choose to communicate in different ways.  That's… >>>