Dr. Jean Norris

Dr. Jean Norris

Location: 55 e. jackson blvd., suite 950, chicago, il 60604

About me

27 year veteran of the education industry working in both proprietary and non-profit higher education.  I have served primarily in the roles of marketing and admissions administration as well as a faculty member and academic dean.  My passion is training and employee development by providing innovative content and delivery that reinforces compliance and meets the demands of today's student consumer.  Our admissions training program, EnrollMatch is the FIRST and ONLY admissions training program to receive a legal seal of approval for meeting all national and regional accrediting agency admissions related standards.  To learn more please visit www.enrollmatch.com

Interests

training, admissions best practices, compliance, guidance counseling, sales

Skills

developer of enrollmatch - the ethical enrollment process; author; speaker; trainer; personal coach

Activity

It's wonderful to see so many comments centered on the importance of relationship building in the admissions experience. This is especially critical given today's student doesn't trust as much as prior generations. They know when they're being sold and the "old" scripts and methods only push students away.
Excellent point! So if the admissions department is just as responsible for student retention as other departments, I'm curious what real influence they have to impact this? In other words, it makes sense on paper, but what control does an admissions rep really (or ideally) have on student retention?

This is an excellent question and great comments.  Social media and how to use it effectively are extremely critical to the effectiveness of any recruitment initiative.  The key, as I see it, is to understand how each and every student chooses to communicate.  We must be careful not to assume everyone prefers Facebook or text just because they're younger.  In turn, we must explore what the preferences are of adult students.  In some of our recent studies, we've found that what have been deemed "old leads" by some schools are simply people who choose to communicate in different ways.  That's… >>>

Many progressive institutions invest in hiring and developing leadership within their organization.  Not only is this approach proven effective in retention (employee and student); there is measurable ROI.  Would love to hear more about what you've seen/heard and experienced.

Great insights!  It seems from most people I have worked with that training not only helps with compliance but effectiveness.  Nothing wrong with enrolling MORE of the right students.  A true win/win/win!  So how do we keep the learning going?

 

Great points Stephanie. I totally agree. Using different modes of communication will surely be essential to connecting with students. So I wonder...how will compliance be maintained if admission reps are offered the flexibility to communicate using these new technologies-especially if out there for the world to see!

So it looks as if there will be changes to admissions and faculty hiring profiles.  In addition, we'll need to examine those who are currently employed to enhance their development to meet the demands of today's student.  What kind of resources will this take? 

So I'm curious how changes in the sector impact the hiring profile and developmental needs of employees at career colleges.  In other words, will we seek a different skill set than we have in the past?  Any thoughts?

So I'm curious what others think about the admissions rep of the future.  Will successful professionals of the future need different skills than what we've had in the past?  If so, in what areas?

So I'm curious what others think about the admissions rep of the future.  Will successful professionals of the future need different skills than what we've had in the past?  If so, in what areas?

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