I believe that if you work in Admissions you are doing it because you truly like helping people make a difference in their lives. Yes it may sound clique'; change their lives. That's what the job entails for Admissions professionals to do. That is why I work in Admissions.

I just recently switched from teaching to outreach coordinator. I leave the school every day wondering if I made the right decision. I enjoy teaching, but wanted something new and different. I enjoy talking with people and visiting the schools, but I am slowly realizing it’s turning into a sales position.

@Charper8813 :So is this a good or bad thing, Charles?

I think one of the things that keeps an admission professional engaged is partially that they have a feeling of belonging to the group. If they feel as though they are a part of something bigger than themselves and are respected among the group they will have a better tendency to stay. Also, a feeling of accomplishment is a great motivator. I'm not just here to fill a space, but I'm doing something worth while. I'm helping a student to find their passion in life and to achieve great things. If an admission professional can believe in the institution they work for then they are going to not only be more likely to be passionate about their job, but also care more about representing their college better. They can stand confidently and represent the college well. Having a boss that acknowledges your achievements may also be a motivator for some. No matter the big or small accomplishments a little acknowledgement whether it be an email or a free lunch can go a long way for some. Unfortunately some people have to worry about the paycheck so making the pay competitive is a definite motivator as well that can not be ignored. If you are under paying your employees then they may not be able to stay with you. Other than that develop the passion and get them invested in the students and college. Give incentives and motivators to do well and when being critical of them give them a way to be successful not just a criticism with no way to improve. For instance "You need to be better at following up with your students. Perhaps try using facebook, twitter or instagram to follow up with them.  If you have any questions or need help let me know. We can get through this together."  Having a job where there seems to be no hope of success or a constant criticism is not a place to stay. Positive influence, feeling invested, a sense of belonging, and a passion for what you do are motivators for most to stay in their field.