Education should not be so business oriented, however, that is the reality of it nowadays. Customer service in education needs to go farther than what is mentioned here. The products that are being sold is learning and knowledge. The students need to realize that their investment is within themselves. Customers that buy these products because it is a trend will not flourish since they assign temporary value on it. The issue is that universities and colleges are no longer the only ones who sell these products and that students can learn just as much on their own or within other institutions that offer better services and products.