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Attrition and retention serve different purposes, but the crux of the relationship is that one makes way for the other. In order to promote retention within an organization, an employer might invest to create a corporate culture where employees grow and excel so that these individuals find little reason to leave. These efforts might begin with an informative and transparent orientation for new hires in an attempt to make employees feel knowledgeable about a corporation from day one. These efforts are all attempts to create retention.

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