The Indian outsources were told that intellectual material was protected by copyright and could be used as free material. The Indian companies were not convinced due to their cultural beliefs, they only responded when their contracts were about to be pulled unless compliance occured. One telling occurance was the entry of Gerber into the African economy. The Africans do not read the ingredients, and were abhored by the pictures of babies on the jars, they assumed that this represented the contents and not a bottle was sold. Bad research concerning the cultural differences between the two concerns. Anthropoligists have destroyed several primitive societies with their good intentions and their interference in adjusting a culture to meet their own beliefs. The Yir Yornt of Australia a case in point. The arrogancy of those who believe that their own culture is superior to and better than those "others" whom they try and change. The questions and problems of de-culturing a society just to make it easier to get along.