The Indian outsources were told that intellectual
material was protected by copyright and could be used as free material. The Indian companies were not convinced due to their cultural beliefs, they only responded when their contracts were about to be pulled unless compliance occured. One telling occurance was the entry of Gerber into the African economy. The Africans do not read the ingredients, and were abhored by the pictures of babies on the jars, they assumed that this represented the contents and not a bottle was sold. Bad research concerning the cultural differences between the two concerns. Anthropoligists have destroyed… >>>
