The need for instant gratification is on the rise these days with social media, students post a picture/video and instantly start getting "likes" and feel a sense of accomplishment. However, starting a career is not instantly gratifying and I believe that helping students understand and accept this is important. As the moduel stated, to help a student reach their goals, we as coaches must help them remain focused and continue taking actions towards said goal. The fact that there is no instant gratification in finding a job can cause anyone to feel unmotivated, specially a studeent who is just starting their career and may begin to self doubt. Keeping the student motivated is not neccessarily the coaches responsibility as motivation is something that comes from within, however using different techniques and approcahes to help the student idetify what keeps them motivated, can make a world of difference in that student reaching their goal.