I have learned more about the importance of student "buy-in". They need to have a reason to engage with Career Services. This requirements our department to offer a broad range of resources that cover the needs of our diverse student/graduate population. One idea that this sparks is hosting more workshops via Zoom for students. If a student attends a certain number of sessions, they could be provided with a certificate showing that they were a part of the "Leadership Development Program" at the college. The "buy-in" is the fact that they can put it on their resume, and the obvious incentives are the tools that come from each session (i.e. - a polished resume, job negotiation skills, etc.).
