We have at least one company representative/recruiter per week come to our school.
They inform students what their company is about, the type of pay-scale they can expect and what a day on the job will entail, etc.
Students have an opportunity to ask their questions and get an insight what different companies have to offer. It's a great way to get an individual introduced to local and national companies and help them with their decision making, where they may be best suited.