I have learned that what I do and what I say is so important because it is affecting a person's life. They are basing their future life plans based on the information I give them and I need to represent the school with the facts. Substantial Misrepresentation can happen in many different areas and I need to answer questions carefully to not influence a student based on misrepresenting.
I plan on applying it by representing the school using facts and having competitive integrity. Also, by letting them know that transferring credits is always up to the receiving institution's discretion.