I learned that it is important to be up to date with and have accessible to you documents such as your school's catalog, standard of licensure, accreditation manual, and a thorough understanding of all the documents that govern the institution. Moreover, it is important to understand what student services does, where that gap is bridged between admissions representatives and student services, as well as being aware of the marketing data and platforms used to attract students and to reiterate those ideas when interacting with them. Schools can market in so many different ways as long as they are compliant with Fair Consumer Practices.
