This module taught me the importance of understanding my institution's advertising and marketing strategies, ensuring they comply with Fair Consumer Practices and accurately represent the programs offered. I learned about different marketing methods, including print, digital, radio, TV, direct mail, and events, and the role they play in attracting prospective students. I intend to apply this knowledge by staying informed about my institution’s marketing efforts, reviewing advertising materials for compliance, and effectively communicating accurate information to prospective students.
