This was enlightening and I'm excited about the many ways to learn about programs to communicate about them to students. While I have worked in higher education for a long time, it was rare to see admissions representatives request to attend a class. However, I love this idea and am excited to interact with faculty in their classrooms in order to be able to communicate the experience to prospective students. This also covered the importance of the marketing plan, and really understanding the goals that drive the use of each type of media, and what the important message about each program is.
