Hello, I have learned the vital importance of having clear and direct communications with the marketing group to ensure fair consumer practices, and the value of keeping a Resource Notebook for admissions that includes the marketing plan and individual marketing pieces. This gives a single location in which an institution can examine the educational process from admissions to placement. It was also reinforced that any employees who may be in contact with potential students understand the limitations and importance of language and terms when talking about the institution and the programs. I also learned the importance of reviewing state statutes regularly, as they change and the changes can affect the marketing materials and language admissions representatives use.
