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An admission officer is responsible for connecting with students in one particular region of the U.S. or the world. We not only need to connect but we also need to build a relationship with with them.

Gen Z expects brands to do the same—to live their own values and to offer value. In fact, 68% of Gen Zers expect brands to contribute to society.” 61% of Gen Z also says they'd pay more for products or services that are produced in an ethical and sustainable way..

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