This section reminded me how important it is to respect a person’s choice when it comes to communication. If a prospective student asks not to be called or contacted, we need to honor that request. Ignoring these requests can lead to serious compliance issues, legal consequences, and can negatively affect the reputation of the school.
I also learned the importance of being careful with emails, phone calls, and any incentives or communications we provide. Following the CAN-SPAM Act and Do-Not-Call regulations helps us maintain professionalism, respect, and trust with our students and prospective students.
