This section really highlights the importance of advertising and marketing. For example, students or prospective students need to be able to have access to some form of pamphlet, slideshow, or any type of visual that educates the students on school operations as well as the prospects of the school. In addition, there are many regulations/rules set in place on a government level that enforces schools to maintain integrity because doing anything that violates those regulations can cause an institution to shut down.
