When advertising and marketing our programs to prospective students, it is essential that we strictly adhere to the regulations set forth by each state where we operate and support students. The information we provide must be clear, accurate, and truthful to ensure that we do not mislead students or unfairly earn their trust and enrollment. Like any profession, we have specific requirements and performance metrics to meet in order to succeed and maintain our positions. While these expectations can create pressure to perform, it is crucial that we uphold the highest standards of ethics and integrity in all our communications and interactions. Maintaining credibility not only protects our students but also safeguards the long-term reputation and success of our institution.