In this module I learned about how the admissions process and focus has changed over the decades. At one time the position was just transactional, then there was tendency to use sales tactics to get students to enroll. Now the focus is more on service - trying to answer questions, clarify information, and helping students find the right fit. With the internet and social media, students today come armed with lots of information (some accurate and some not). There are also differences between how different generations process information and like to communicate. Being aware of all these changes is importance so that students can have a positive experience.
