Addressing challenges and concerns can be an intimidating task for an admissions professional, especially if they are unsure of what approach to take. Prospective students would probably not bother to raise concerns if they were not at least somewhat interested in the school. If a student flat-out refuses to voice a concern or is unwilling to discuss Attributes become powerful when they can be turned into a benefit for your prospect. A school’s attribute becomes a benefit when it addresses the prospect’s condition of satisfaction and can provide a response to the questions, it is best to move on. The goal is for the student to make their own best decision.
