Always focus on being approachable, authentic, and responsive from the first point of contact. Always learn about the student’s goals and motivations. I ask open-ended questions and tailor my communication to their interests, which helps build trust. Being consistency and reliability are key. Also, when they know I’m a dependable resource who respects their time and role, it builds a lasting, mutually beneficial relationship. As an admissions professional, I take the time to build relationships, through one-on-one outreach, personalized communication, and showing genuine care. This increases the likelihood that a student will see the institution as more than just a name. That emotional connection can be a deciding factor in their enrollment decision.
