<p>&#160;It&#8217;s important for an admission professional the purpose of follow-up with a prospective student because it ensures that the process has an end goal and considers what would be an ideal takeaway for the student. Process should be strategic and encourage action, and not just on the student&#8217;s side. The follow-up process demonstrates your commitment to their success by sharing student stories and teaching through examples. The most valuable part of the follow-up experience is that it allows continued engagement for both the prospective student and admissions professional through the enrollment process and beyond.</p> <p>&#160;</p>