I am a Curriculum Specialist who is requred to take these courses because of my new job as Program Director for a cash-poor organization . . . I have to do the public relations activities, among other things, hence the need to take this course. When I see an adjective (i.e. creative)being used as a noun without any helpful narrative, I am left feeling lest than pleased. I am never going to use creative as anything other than a descriptive term. I have no interest in being a margeting person, I took the course because I need to learn how best to reach our target population . . . I don't need the insider speech, just useful, no-frills strategies on how to increase student enrollment.