The majority of our information is distributed via advertising (billboards, yellow pages, employment guides, mailers, etc.). This part of the business is handled by the President/Owner and the Director of Operations. Our new strategies would include the use of as many forms of publicity as possible in order to save advertising dollars. We currently ask the school directors to perform this task, but, in the future, we will get the admissions representatives involved as it would be to their benefit for increased enrollments.
