Information about your school
The majority of our information is distributed via advertising (billboards, yellow pages, employment guides, mailers, etc.). This part of the business is handled by the President/Owner and the Director of Operations. Our new strategies would include the use of as many forms of publicity as possible in order to save advertising dollars. We currently ask the school directors to perform this task, but, in the future, we will get the admissions representatives involved as it would be to their benefit for increased enrollments.
Hi Ronald
Seems like you have a lot of marketing strategies. Assume you have many ways to track results. A great way is for admissions people and receptionists to routinely ask - how did you hear about us. There is a lot of marketing $$ leakage that many schools experience. The goal is to determine the best way to reach your qualified leads. And of course try to use public relations strategies, which are much much less expensive. Good luck, Susan
We send out physical/realinfo. packets when interested prospects call. Should we make this same info. packet downloadable from our website? Any thoughts would be appreciated.
Sincerely -
Christi
Hi Christi
We feel the most important strategy is to get to contact the lead instantly. If they call, talk to them. If they email, email back right away and connect with them. Get them into your school ASAP. Send materials and also make it available on your website. Or email it. Some school owners would say not to provide too much info. You need to leave something prospects want so they will be motivated to see your school. Good luck, Susan
