Our number source of advertising comes in the form of mailing campaigns. My administrative assistant is responsible at the beginning of each month to complete a mail out to prospective students, employment agencies, local high schools, etc. Our website has yielded great results and we are able to contract with a local designer making the costs quite low. After completing this last module, I am excited to see how effective press releases may work for us. We always have a great story to tell and I have never thought of using a press release to share these stories with our community!