To get excellent exposure to your website and increase web traffic you can send out monthly press releases through a bunch of websites (PR NewsWire, PRfree, etc). Some are free and some do cost a few dollars. These will create links to many new sites across the web and drive a handul of traffic. One good thing to do is to create a PR page on your site that is also the same page that people get lead to from the PR. On this page you can add promotions, hot new courses etc. I would say we usually add three or four enrollments that we would not have received otherwise, each time we do this.