The avenue I am spear heading is building public relations via social media outlets across 5+ campuses. Questions: What are some best practices to find those in the social media platform that may be interested in the services the school I am employed with offer? Once this 'prospect' is identified, an introduction and discussion of my schools services will be made. To introduce them to the value that X school can have on their career and/or life. In addition, I can ask questions to pull information on what some of their interests may be and align with the values and courses of my school. When I was attending art school many years ago, it was the norm to accept as many students as possible to enroll. Through observing my fellow students over the years, I learned that many didnt not understand is the level of what they put into the classes is what they took home with them after graduation. Is there anything I can do to stress the importance of success everyday in class to ensure that our classes are their final gateway to a life-long career and not just another school with another set of classes to take before they change careers and get caught up in the endless circle of "finding" themselves and their future career? Before a prospective new student is discovered whom can benefit from my schools services/courses, we must discover what is inherently social about our school brand. What people naturally want to engage with and talk about with their friends (also prospects) and use this to fuel ideas for creative publicity. What kind of creative brand content can we develop that will be engaging, has personality and drives people to share and ultimately become a student of our school. Develop publicity campaigns that are designed to get people to participate or share and be expressed across multiple social platforms. Social media is the new marketing of todays world. They current ways of marketing are on their way to join the fate of the 8-track tape. Friends within a network of other friends are the best forms of recommendations. Friends are not going to tell their friends something that is not remarkable. It's just a waste of time. The key may mbe to make the school remarkable. Something worth talking about (after reading a post about the schools event, etc.). However, building a relationship via social media is not a physical process. I can go up to a prospect student and shake his or her hand and chat about one of our courses. How do I or how can I demonstrate our value while being remarkable without being physically next to the prospect student? I am hoping I will know how while taking these training courses and share and discuss with you all.