This is really a tough one especially if cost is their only consideration. How in the world do they know what they're getting for their money if they don't visit? Well, I'd like you to consider this. First, when people ask for the cost think about what they're really asking. It's not so much just the dollar figure but rather, "Can I afford it" and/or "is it worth it". These other questions go beyond a simple presentation of tuition. So how do you get past this? Try this simple dialogue the next time someone asks you for cost. First, answer their question in a simple, straight-forward way. For example, "the tuition for that program is $20,000." Then follow with this question, "is that what you expected?" Their response is key because they only can answer 3 ways (yes, no or I'm not sure). If they say yes or they're unsure, then move on. If they say, "it's a lot of money" then ask them, "compared to what?" This follow up question is KEY because you need to know what they're comparing the cost to. From here,you can then have a dialogue about learning more about your school/program in order to make a realistic comparison. Does this help, Peter?