I would think video clips are A great way, but a lot would depend on the material delivered and the quality of the clip. For example, a video clip of me talking about my great credentials may be understandably off-putting to some. A bio written in the third person may be the better technique here. There may also be times a pdf with a diagram or a short blurb may be more appropriate - I have no hard ideas to guide one's decision making on when to use which aside from a "use your best judgement" kind of statement. I'd be interested in others' thoughts on this as well.
