I find that students enjoy and really learn from personal business experiences that relate to the topic being discussed. As a CPA, I have many client stories that I can share with my students to bring the real world into the classroom. These "experience" stories give students a reference to help them remember the concepts discussed. I find that this also encourages students to share their real life experiences with the class. It is always a good idea to find ways that connect to the material being studied, both on the part of the instructor and the student. This, to me, is what makes a facilitator out of an instructor.