The acquisition of knowledge is certainly of great important. However, is that all what education is about? Skill development is also quite important in the learning environment. But I ask, is this all what education is about? The development of abilities, although less common in many educational programs, is of even greater importance than the latter. But again, I ask... is this what education is all about? What about behaviors? This too is an integral component of an educational program. But is this all what education is about? I say, it's all of the above. Together, the development of knowledge, skills, abilities, and behaviors results in Professional Competencies that are typically transferable from job to job, career to career, and even industry to industry. I believe that an effectively constructed course should be built with reality in mind. This is why it's so important that we connect business with the classroom. This will not only motivate learners, it prepares them to contribute to society, business and industry. It also prepares them for gainful employment.