He Joseph,
Students love to know how the course is going to apply to their career. Students often wonder how am I going to personally benefit from taking this course? You must be able to make a student believe that a particular course has a purpose in the workplace based on their chosen field of study.
For every course that I teach, I always present a PowerPoint presentation on the first day of class based on the following:
*Purpose of the Course
*Skills gained from taking the course
*Topics Covered
*Possible career from having gained this skill
Patricia