Students require understanding and in order to achieve this it is vital that we know and appreciate their point of view. Money is a driving force from all perspectives. Students are using loans and other resources to invest in their future so that they may attain a career that promotes a higher salary. Money attracts students to institutions because there is the resources for prominent faculty, current equipment/resources, and up to date curriculum.
Advising is the single piece that involves both parties. Advising can prevent student attrition but also give the student value to what they are investing. When good advising techniques are used, quality students are attracted to the institution in that they feel they are "getting their money's worth". On the other side, institutions that invest in knowledgable and highly trained advisors will have lower attrition numbers, therefore, more money for resources.
