It Makes Sense
I particularly enjoyed learning that, "Student expectations are set by the school's marketing materials and admissions practices" (CEE: RT101: Improving Retention through Timely Intervention, 2014). I've always thought this; however, reading it, validates my original assumption.
I agree with Dr. Gafford, this is something I have always thought. Also the "Student satisfaction is largely a reflection of the student's experience interacting with the institution." statement, reflects on the disconnection that may exist between marketing, admissions practices and faculty. This plays such a big role in attitudes and retention of students. If students are not satisfied because they are getting something different from the faculty and staff than what was "promised" from marketing and admissions, in my experiences, students tend to leave and create a negative narrative about the school.
