Marketing
We really do little to no radio/tv advertising. We mainly rely on the internet and our referrals from past grads. We do have an advisory board that was developed about 2 years ago. The board has been helpful in reviewing our curriculum and giving outside advice to possible modifications to make the material even more applicable to the industry.
Annette,
Most school owners tell us that radio and tv doesn't bring that much results for most programs. We think that referrals bring the best students. That is why we believe in formal Alumni Communities. (Check MaxKnowledge courses about how to set up one.) Advisory Boards are great if you have the right people on them. We like Advisory Boards with a broad constituency. Too many people to start is never a problem in our opinion. Thanks, Susan
Dr. Susan Schulz
Interesting initial comment and your response Dr. Schulz-having been in this industry for enough time to experience several pendulum swings of enrollments, advertising effectiveness etc. I can say this... radio done the "way we have always done it" really doesn't work well for us either. However, radio with a call to visit our website rather than "call this number right away" really does impact our web leads in a very positive way. I agree that television makes some staff feel good but is expensive, fragmented and not cost effective.
Referrals and advisory boards do work well when you put the right people and give adequate time to refine as you go along.
Randy,
Great analysis of marketing strategies and especially radio and TV. We haven't heard of great radio and TV success. However, what it is really all about is constant measurement in what whatever marketing strategies you use. We also believe that the best way to enroll qualified students who will succeed is word-of-mouth and referrals. Can you imagine all your students coming from referrals from happy students and grads and employers? That would say you have an awesome school!
Thanks Susan
Dr. Susan Schulz
