radio/internet/print
We use the radio to promote our school. Over the years people have came to recognize our jingle-so we have to stick with it now. In everything we do we direct people to our website where they can find out about our programs and submit inquiries. We've also been working at getting links on as many other sites as possible to direct people to our site. We haven't set up an advisory board yet, but after reading the info about it in this course we are planning on setting one up right away. This will work well since we are really working on selling more corporate training.
HI Susan
YOu make a great point about directing people to your website. In addition to your ideas you can check that your website is on all print material, in ads, on signs, etc. Lots of ways to direct people to your website. Glad to hear you are setting up an advisory board. Carefully selected you will benefit from a lot of ideas and networking opportunities.
Best wishes
Susan
I think that, specially in these times, the internet is a great idea but to much used already. I would shoot for the radio since (even when the years have passed) the radio is still something we can't leave without (no matter how old are you, if you are on your car, if you are waiting in the doctor's office, if you are in a store, if you are waiting for any kind of 'costumer servie' on the phone... no matter what it is that you are doing, you have a radio turned on less than 2 feet from you)
Hi Fiorella
Interesting point about the radio. Listenership may depend on where in the country you are. Probably the best bet is media mix and measure measure results.
Best wishes, Susan
