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Ask a question from your peers to help you in your professional work. Seek different points of view on a topic that interests you. Start a thought-provoking conversation about a hot, current topic. Encourage your peers to join you in the discussion, and feel free to facilitate the discussion. As a community of educators, all members of the Career Ed Lounge are empowered to act as a discussion facilitator to help us all learn from each other.

Marketing Strategies

What are some innovative ways your institution markets' their program?

Training is Key to becoming Succesful in this area

Hello All, I am new to this field but the great thing about any area is the training you recieve. Yes I know this is one of the longer ones but the information is used to allow us all to be successful and keep us safe in our area of expertise. So with that being said How many of you see this information as valuable and easily applicable to their field ?

I am a new Representative

I am a new Representative. I have started a Reference Guide of this information, but I wondered if anyone had any suggestions as to how to keep this organized since there is so much information.

Initiating Contact

I understand the statement that "Agents are not permitted to initiate contact with students who are enrolled at other schools to attempt to have them enroll in the school where I work". My question is, what if I am out/off the clock and I am talking to an individual who may not be happy with their current school, would I be able to talk with them about it at that time? Thanks! Donielle

Informed discussion

I think an institution has an obligation of informing a student if they are in danger of taking out too many student loans, which would increase their chances of going into default. The financial aid officer has the student's record and history of the schools they may have already been to. It would be in the best interest of the student not to incur so much debt.

Informed discussion

This again comes back to asking the student open ended questions to have them open up and really express their needs. Sometimes students have never been exposed to this because they haven't really had anyone in their life who has cared. As an admissions person, we must have a way of showing understanding and compassion

Qualified Students

We have a assessment test that we give all of our prospective students, that they must have a certain score for the particular program they are going into to qualify for that program. As admissions reps we try to engage the prospective students into conversations to uncover their needs and wants and why they feel that the program they are looking into will be best for them.

staying up-to-date and compliant

In the state where I will be certified, (and the only state where I will act as an agent)I have added the state's board of career colleges and schools website to my "favorites" on the web portal I use. Instead of waiting for updates to be "handed-down", I can periodically check the website for changes or additions made to stae laws and rules.

programs of interest

At the school that I am associated with, agents must supply prospective students with TWO potwential programs of interest. This allows the student to choose, or compare several areas of study. If the prospective student does not wish to be presented with additional information concerning the second area of interest, at least he or she had the OPPORTUNITY to view an additional program.

acceptance of credits

I was suprised to learn that to be compliant a school MUST state it's policy concerning the acceptance of credits. At the school I am associated with, we are required to state that the transferability of credits is made at the discretion of the receiving institution. That statement covers both credits received by the institution I am currently employed and transferability of credit FROM the institution to another institution.

New ADA

As a new ADA I am very curious if there is any significant marketing or success using social media?

Agent Marketing

Are there certain types of marketing that have been proven to work more consistently than others?

Staying Up to Date and compliant

It is essential to stay compliant. Being non-compliant will cause us to misinform our students and will be not be giving correct information to our students and will get us a bad name as well as we will loose our accreditation. And not to mention get you on the other side of the door.

Understanding your institution

It is very essential to know your school and all the different departments your school has to offer. You want to leave a potential student feeling that they are excited about enrolling that they have made the best choice possible for their future. So it is best to stay knowledgeable of all the different careers associated with the different programs so when the potential student asks you, you will be able to tell them the different fields that they will be able to go into once they have completed their degree.

The Admission Process and Paperwork

The admissions process is a very important step that is where we discuss the process for entering the school and make sure that all of the paperwork is completed and explained to the student in detail. Setting clear expectation with your student on what is involved and what will be required of them always makes for a better experience. Of course you cannot set those expectation unless you fully understand the paper work involved, why it is needed and explain things clearly to your student to ensure they understand.

Accrediting Agencies

We are contemplating seeking accreditation as an institution, and currently offer allied health diploma programs. Does anyone have any insight/advice on choosing among the following accrediting bodies: ACCSC, ACCET, ACICS?

What works?

This is my first experience as a new ADA. I am learning the tricks of the trade from my co-workers and reviewing all of our marketing materials. Is there any specific marketing piece you tend to push more than others? And why?

Job Placement

At our school we have around 200 plus student and we ask a lot of of them why did you choose us and they reply the job placement activity is great. We see alot of grads not looking for jobs right away. We try to place student before they leave. It is getting harder with young people today. They just do not want to work. 70% of our students do want ot work, butthe other 30% care less. How as a scool do we change that? I do not think we can. What does anybody else think? Bob

Compliance and Integrity

From the stand point of being a recruiter at a highly known school.If I did not know what our school is about. How would I do my job as recuiter and how could someone not know and try to openly commuticate to other people? Where would my school be??? We as a school would not be here and I would not have a job. Bob

Utilizing Social Networking Sites

I'm curious if anyone has found the best way to incorporate youtube to promote their school; and if anyone has found twitter to be helpful for adult students?