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I have learned that having an understanding behind the generation of an individual you are working with or for, can greatly impact the trajectory in communication in how you approach conversations to come together.

Value=Benefit-effort-risk-price

Understanding the differences in generations and age groups and how their upbringing/environmental factors affects their decision making is important when working with groups of students across all ages

It's important to look at the big picture and get everyone on the same page about sharing solutions.  It is also important to respect everyone's ideas and opinions and be open minded to them.

It is important to be aware of the generation the student fits into in order to customize your approach to them, but not to "box" them into that category as they may fit into other generation's thinking as well.

the relationship we have built with the prospective student should not stop after the prospective student has enrolled.

Addressing challenges: clarify, acknoweledge, address, confirm

When presenting a specific value, attribute, and/or point during your value presentation, I can utilize the following structure: value, benefits, check-in/questions, Add-on, Summary

Value= Benefit-Effort-Risk-Price

The Hierarchy of Communication is so interesting, because if a step is skipped or fumbled, it makes it hard to go to the next step. 

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