Color is an important part of any design, but if you make a bad choice of colors your design can say something different than you intend it to. How colors are perceived depends a lot on the culture a person was born into, and with the below chart you can get a better sense of how the colors you choose affect your customers in various cultures. The chart lists colors and meanings that various different cultures associate with those colors. Note that in some cases, the color is also associated with another “thing” such as a “white dove” in western cultures symbolizes peace. Also, sometimes it’s the color in combination with another color that creates the association, such as red and green symbolizing Christmas in the west.