Google released an insightful study entitled 2012 Education Trends through the Eyes of Your Customer.  This research study was based on their internal search data, Compete clickstream data and the results of a brand perceptions study with Ipsos OTX.  Among the findings, here are some highlights:

• 80% of education search query paths end without a conversion.
• 1 in 4 education researchers never even look outside the web.
• 9 in 10 don't know which school they want to attend at the onset of the journey.
• 2 out of every 3 researchers who use video do so to understand specific features of a school.

Review the entire presentation to learn more: https://docs.google.com/viewerng/viewer?url=http://ssl.gstatic.com/think/docs/education-trends-through-the-eyes-of-your-customer_research-studies.pdf