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Ethical Enrollment process

The online tutorial was a good refresher for experienced admissions reps and would be an excellent mode of learning for new reps. Emphasis was on the student, listen, actively and be honest. I liked the fact it was pointed out that some students may not be a good fit for one's school for various reasons especially if the program they want is not offered. Another aspect I liked was that if a student was not prepared to move forward, then let them go and think about it. Some universities demand you don't let a student out the door without getting the application, similar to a car dealership that won't let a customer out the door without buying a car. My current employer advocates what is best for the student and if they are not prepared to start then that is fine. Most importantly, if the student is not ready, follow up with them, keep in touch via email and strategic phone calls. Send a follow up note to them with an open invitation for the future. Regarding follow up, it is very important to keep in touch with your students even long after they have enrolled. After each term, I get a copy of the honor roll and call my students to congratulate them. The result has been that some students upgrade their programs and sometimes do a lateral switch. The best practice in one phrase is to have maximum commitment to the student.

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