As professionals, we need to Provide customer service to customers and partners. Our challenge, that we need to meet daily, is we have multiple customers and partners. The student is our customer. The school is our partner. The support departments within the school are our partners. Like it or not, Accreditation agencies and the DOE are our partners right now. If we work for a private school, the stockholders are our partners as well. We have to meet the needs of partners and customers. However, sometimes the need, wants and demands of those different groups are in conflict with each other. (For example, a student wants an exception to policy…the school wants instructors to maintain policy)