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We've integrated Facebook, Twitter, and Myspace heavily into our "community" and I feel it has helped retention and school pride.

As students can get updates on events in real time (in their Facebook "News Feeds") they can discuss who's going to which event, as well as what's going on at the school. We don't edit the page (as long as negative comments are on topic) as most students will disagree with a negative comment. Also, by not restricting what is and isn't said about or programs students have said they feel that they're heard and understood.

I know this approach won't work for most institutions, but I was hoping to get some opinions on other methods for strengthening our institution's sense of community.

If there aren't any suggestions, then what are some opinions on how effective social networking sites are to today's enrollments?

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