In reflecting on the content thus far, I started to see how it really is all about service and servicing our students. For years I have facilitated quality service in what I do and have seen the benefits of having and acquiring long term clients. We, as instructors need to make it about the students and center or classes around thier needs and creatively and passionately communicate the objectives in light of thier specific personalities and learning types, while keeping in mind, thier surrounding influences. Ultimately, retention comes from exceptional service and retention is crucial.